“Reza Asadi adopts a completely different approach in the fields of marketing and sales. Given the extraordinary achievements in behavioral economics and cognitive science over the past two decades, it is high time that training courses and the foundations of management consulting in marketing and sales undergo a transformation, moving toward scientific and practical tools. In all courses and consulting sessions conducted by Reza Asadi, you can clearly observe two key factors: ‘Scientific Basis’ and ‘Practical Solutions.’ These two components form the core of his methodology.”